Very excited to announce our first mediaphoneX deployment in Asia, with Globe Telecom, the Philippines’ leading mobile carrier. Our SDK is hosted in the popular SEATS restaurant reservation app, an initiative of the Globe Digital Ventures team.
The Philippines is the perfect market for Incoming’s technology. It’s a truly a mobile-first market, with 117% subscriber penetration. And they happen to love social media, holding the number one spot in the world for time spent on social networks.
SEATS is a great example of using high-quality mobile video to engage users at the perfect moment, with relevant messaging about restaurant deals, and brands. Building a contextual profile in a privacy-protecting manner is key to delivering the right video in the most appropriate context for the individual. As Glenn Estrella of Globe comments:
“Globe chose to partner with Incoming based on their unique technology. Their team has spent many years developing a mobile video notification that puts a quality user experience at the center of their solution. We are looking forward to seeing an increase in engagement and additional monetization opportunities for both SEATS and MYNT, and other applications to come.” said Glenn Estrella, Vice President of Globe Telecom’s Digital Ventures and President of AdSpark.
“Globe is always out looking for new innovations to help businesses flourish. Through this new acquisition of mediaphoneX, we have redefined push notifications from as simple as SMS to videos that direct you to the website,” Estrella stressed.
Globe are a particularly innovative and forward-thinking telco, which makes them fantastic a fantastic partner for an early stage company like Incoming. Look out for a number of new app launches, including financial services app MYNT, from Globe Digital Ventures and Incoming Media in 2017.